Falabella opens new Alegra store in Barranquilla, Colombia

What: Following great success from 2021 Falabella has unveiled their new Alegra store in Colombia. 

Why it is important: This will be a store specialized in fashion based on customer demand.  

The company is looking to continue to strengthen their omnichannel operation, offering all Barranquilla residents the possibility of collecting, personalizing and managing the orders they make through Falabella.com and the Falabella app.