Omnichannel: Breuninger, does it best
What: Breuninger, MediaMarkt, and Decathlon are the retailers with the best omnichannel strategies in Germany.
Why is it important: In a study, Google and the HDE association examined which retailers offer the best omnichannel experience. Right at the front: MediaMarkt, Breuninger and Decathlon.
Breuninger, encourages customers to continue shopping offline throughout their online experience and availabilities for both online and in-store products are clearly communicated. In addition, Breuninger offers a variety of flexible fulfillment options such as Click & Reserve, Click & Collect or 24-hour delivery - as well as the option of having shipments delivered to Packstations.