Omnichannel: Breuninger, does it best

news April 2022 Internet World

What: Breuninger, MediaMarkt, and Decathlon are the retailers with the best omnichannel strategies in Germany.

Why is it important: In a study, Google and the HDE association examined which retailers offer the best omnichannel experience. Right at the front: MediaMarkt, Breuninger and Decathlon. 

Breuninger, encourages customers to continue shopping offline throughout their online experience and availabilities for both online and in-store products are clearly communicated. In addition, Breuninger offers a variety of flexible fulfillment options such as Click & Reserve, Click & Collect or 24-hour delivery - as well as the option of having shipments delivered to Packstations.

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