Galeries Lafayette supports gender equality
What: The department store supports Le Train pour l’Égalité (translating to A train for equality), the first nation-wide campaign by Fondation des Femmes (Women’s Foundation) promoting gender equality, from 26 February to 7 March.
Why it is important: The Train pour l’Égalité will be on the road for more than a week, stopping off in ten major French cities, including Marseille, Strasbourg and Bordeaux. At every stop on the train’s itinerary, volunteers from the foundation will take up residence in 9 selected Galeries Lafayette stores to raise customer and visitor awareness of gender equality issues.
Stores will also play audio messages presenting and promoting the campaign. In addition to providing physical spaces and issuing online and in-store communications, Galeries Lafayette is also mobilizing its forces alongside the foundation for the International Women’s Day. From 7 February to 3 April, all Galeries Lafayette customers will be able to donate to Fondation des Femmes when paying by rounding up their purchases to the nearest euro.