El Corte Inglés sponsors four bike races

news February 2022 Press Release

What: El Corte Inglés has sealed an agreement with Octagon Esedos to sponsor four bike races and the Ibercaja Quebrantahuesos Cycle Tour by TotalEnergies.

Why is it important: El Corte Inglés will have a brand presence in the four bike races: Andalucía Bike Race by Garmi; La Rioja Bike Race presented by Pirelli; MMR Asturias Bike Race and Catalunya Bike Race by Oakley. 

As part of the agreement with Octagon Esedos, El Corte Inglés will be present at the provisioning stations for all events and carry out promotional activities and other customer experience activities.

El Corte Inglés will also support the most important cycling competition in Spain, the Ibercaja Quebrantahuesos Cycling Tour by TotalEnergies and Treparriscos, which will bring together more than 10,000 participants in its XXXI edition. Where they will provide the participants with Boomerang brand sports bags.


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