Galeries Lafayette presents “Prada On Ice”
What: Previously hosted at SKP last September, Galeries Lafayette Champs Elysées now hosts the Prada on ice pop up store.
Why is it important: Prada on ice is a winter sports inspired immersive popup store presenting an exclusive collection that gives pride of place to mountain sports.
The collection includes technical fabric ski pants and Bermuda shorts, oversized polyester jackets and extra-fine cashmere sweaters all accompanied by sports equipment, mountain accessories and backpacks. Prada’s pieces are linked by geometric and floral patterns in the brand's colors: red, blue and white.