Galeries Lafayette announces a new location in China
What: After Beijing in 2013 and Shanghai in 2019, the department store will open a new store in Shenzhen early 2023 with the ambition to have 10 stores by 2025.
Why it is important: Shenzhen is a key city in the development of the 'Greater Bay Area of Guangdong-Hong Kong-Macau' and is one of the fastest growing tier-1 cities in the world.
The goal of the department store is to target this young local population, by deploying a store format that it describes as unprecedented, and "where the focus will be on design and a highly edited multi-brand selection". A concept store spirit will infuse the 5,000 square meters.