Falabella bets on regional fashion
What: “Diseño Latino” is the name of Falabella's new multiple collaboration. The Chilean chain selected six designers from three countries - Chile, Colombia and Peru - to design a capsule collection.
Why it is important: At a time when customers are favouring locally-made products, Falabella is the first multi-Latino retailer offering a transversal collaboration in the region, with talent and local workforce.
Francisca Larrain and Lupe Gajardo from Chile, Sisterly Style and Maygel Coronel of Colombia, and Amaro Casanova and Anis Samanez from Peru were selected by the Chilean giant on this occasion. In total, 61 references for women, with prices between USD 30 and 85.