IADS Exclusive - Sustainability: An acceleration post-crisis
If the pandemic wasn’t hard enough already on retailers, it also accelerated topics such as sustainability. Consumers have become more aware and educated on CSR related topics while they were stuck at home with more time to think about their environmental impacts - especially as this relates to retail. This has created increased importance for retailers to ramp up their sustainability initiatives as well as communicate them.
Before the “first wave” of the pandemic (March 2020), IADS polled its members about their overall vision and approach to sustainability and its structure. Little did we know how important this baseline would be just over one year later. Therefore, IADS conducted a post-covid survey (July 2021) to understand what our members were focusing on, how they were communicating, what pain points they have, and what has changed organizationally.
IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 10 November 2021.