Breuninger expands to Poland

What: After Austria (2017) and Switzerland (2019), Breuninger will expand online to Poland in October 2021, delivering to non-German-speaking countries for the first time. 

Why it is important: The launch of the new online shop www.breuninger.com/pl is a new step towards internationalisation and part of the department store’s ambitious growth strategy.

Both the online store and the customer service are offered entirely in Polish. The locally established online payment methods P24 and BLIK will already be available by the end of 2021. Orders are shipped from the Breuninger Warendienstleistungszentrum in Sachsenheim near ths receive their orders within three to five workine company's headquarters in Stuttgart. Customerg days. At the start of www.breuninger.com/pl, shipping costs for orders from Poland will be eliminated.

Polish customers will be able to discover around 1,500 international designer brands with a product range similar to the existing Breuninger online shops in Austria and Switzerland.