SM Markets increases digital presence
What: SM Markets (the mother brand of SM Supermarket, SM Hypermarket, and Savemore Market) will serve more communities around the country as it expands its presence online.
Why it is important: SM Markets online (https://smmarkets.ph/) is currently available in 70 branches in Metro Manila, Cebu, Davao and key cities in Luzon and Visayas. It is targeting to be available in 100 locations covering most of the key areas in the country by the end of 2021.
SM Markets Online showcases all basic necessities as well as select premium or specialty items. Pick-up or delivery and cash or card payment options are available to customers. SM Markets is also available through the ShopSM Super App recently launched in September through Google Play Store and the Apple App Store. SM Markets Online also provides multiple payment options including GrabPay.
SM Markets also bolstered its omni-channel presence with its recent partnership with GrabMart allowing customers to have their orders delivered in just an hour. It is also looking at tapping other digital platforms to provide a more personalized shopping experience as well as expanding its collection points across its store portfolio.