Breuninger presents the 2021 autumn / winter season virtually
What: Breuninger kicked off its virtual season with the second edition of the online format “Shop the Look”
Why it is important: Breuninger is betting on digital events to connect with their customers as well as extend the omnichannel offer seamlessly.
On 9 September, Breuninger kicked off the autumn and winter 2021 season virtually in a digital fashion show. The location of the show was at the Mercedes-Benz Museum Stuttgart and was moderated by Rabea Schif and Lisa Banholzer.
All styles could be bought in the online shop at breuninger.com while they were broadcasted on the fashion show. In addition, every viewer can interact live with the Breuninger fashion experts via a chat function.
The virtual fashion show follows another fashion event held by Breuninger on the weekend of September 3rd and 4th where Breuninger offered a weekend long event hosting seven fashion shows on a floating open-air runway on the water at the Düsseldorf flagship.