Falabella launches new e-commerce platform
What: This launch coincides with a modern re-branding aiming to position the store as a leading e-commerce brand.
Why it is important: Customers will find more than 8 million products from Falabella, Sodimac, Tottus and Linio stores all on one site, along with thousands of items on its Marketplace.
The platform has categories covering the group's retailers, together with new categories such as health, wellness, pets, books and automotive. Customers can also access all of Falabella's benefits from this site, such as its Fpay digital wallet, its CMR online account, its CMR points loyalty program and its network of pick-up and return points at all of its stores and shopping centers throughout Chile.
The launch of falabella.com has been supported by improvements to the company's logistics and delivery processes, and an ambitious investment plan that leverages 45 distribution centers and 29 transfer centers with an operating capacity of 1.5 million square meters. Accordingly, falabella.com will continue to strengthen its deliveries, with the promise that 80% will reach customers within 48 hours or less.