Manor furthers partnership with Fnac Darty
What: Fnac Darty and Manor sign a partnership agreement for the deployment of Fnac shop-in-shops in 27 Manor stores in Switzerland.
Why it is important: After success of the initial 4 shop-in-shop concepts announced back in September 2020, the entities will expand the partnership.
The new Fnac shop-in-shops within Manor, operating as concessions with a surface area of up to 1,000 m², will provide access to a customer experience and an unrivaled range of products. These new spaces will offer a wide selection of products and services, with associated customer advice, in the fields of books, music, cinema, multimedia, video games, telephony, photography, small household appliances. and accessories.
In addition to the 4 already existing shop-in-shops, the opening of Fnac spaces in 10 other Manor department stores in French-speaking Switzerland by the end of 2021, and in 13 other Manor department stores in German-speaking Switzerland and Ticino in 2022, will significantly strengthen the presence of the Fnac brand in Switzerland. In addition, during 2022, Fnac will be represented in the manor.ch online store, with several thousand items for sale on the newly created Marketplace.