Galeries Lafayette Champs-Elysées partners with Pokémon

news June 2021 LaCroix (French)

What : The store celebrates the 25th anniversary of the brand.

Why is it important: Pokémon appeals to several generations, from X Generation to Gen Z customers and is the most lucrative creative licence before Star Wars and Marvel spin-off products.

From June 8 to July 6, 2021, Galeries Lafayette Champs-Elysées welcomes a Pokémon pop-up store to attract fans of the brand. From the façade to the light tunnel and the atrium, the entire space is a visual immersion into the graphic yellow, black and red universe inspired by the Pokémon brand. 

To celebrate Pokémon’s 25th anniversary, the store unveils an exclusive clothing and accessory line, “Galeries Lafayette X Pokémon”, available for adults and children at Galeries Lafayette Champs-Elysées. Other official items from the Pokémon franchise are available: toys, as well as special collections designed in partnership with Longchamp and Maison Pierre Marcolini.

Pokémon products are becoming collectibles and their fans can be very wealthy: 15 old Pokémon cards recently sold for EUR 300 000. 

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