Falabella recruits a former Amazon executive
What: Alejandro Romero Elías joins Falabella Retail’s team.
Why is it important: he will have to develop and implement technological solutions focused on the creation of a memorable customer experience in the 102 stores in Chile, Peru and Colombia.
Before joining Amazon, Alejandro Romero Elías previously served as Ripley's Systems Manager and e-commerce Development Manager at Sodimac.
Falabella Retail CEO, Francisco Irarrázaval, said that "we are committed to deepen our omnichannel strategy, based on offering a differentiating shopping experience, focused on service and product."