El Palacio de Hierro to remodel key Mexico City stores

news June 2021 WWD

What: El Palacio de Hierro will refurbish its key stores in Mexico City’s Perisur and Santa Fe quarters as it looks to bolster sales amid the pandemic.

Why it is important: The remodelings will bring new experiences for customers as shoppers return to stores.

Remodelings have already in Santa Fe, and works are being paced to avoid closing the stores. They will include new experiences for customers, including gourmet coffee stations and re-set areas to showcase brands.

El Palacio’s in-house design team will borrow neighbourhood elements such as those involving nature and mountain stone in Pedregal’s geography surrounding Perisur and office skyscrapers in Santa Fe.

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