Two secret weapons department stores have over Amazon
IADS Exclusive 16 June 2021 Dr Christopher Knee
Omnichannel department stores have two big advantages over pure players, including Amazon: they know their products, and they have stores. Department stores need to capitalise on these by using their human potential to the full with product knowledge, and by tailoring stores to the behaviour of digital customers.
IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 16 June 2021.