Breuninger opened flagship store in Nuremberg
What: In September 2020, Breuninger opened its flagship store in Nuremberg after several months of renovation.
Why it is important: The store has been transformed into a state-of-the-art flagship store, thus investing in more brick-and-mortar retail.
Breuninger spent several months renovating their Nuremberg store location into a modernized flagship. CEO, Holger Blecker, explained the strategic decision to invest in the brick-and-mortar location in a statement saying, "We firmly believe in brick-and-mortar retail and feel close ties to the Nuremberg location. Especially in challenging times like these, it is our job as retailers to work for the revitalization and attractiveness of the inner cities…” The more than 700 square meter flagship features designer labels such as Valentino, Celine, Bottega Veneta, Saint Laurent and Loewe.
To connect the physical department stores with the online store, Breuninger has advanced their digitalization through innovative services. Customers have numerous service terminals that enable immediate product and assortment queries. Digitally networked changing rooms facilitate stationary shopping with extended Click&Collection options that allow customers to reserve desired items in advanced and then try them out in the store.
The location also offers gastronomy concepts through a cocktail bar on the second floor, serving an extensive drink menu and the popular in-house Breuninger Confiserie, a confectionery which celebrates its 70th anniversary in 2021.