Retail Review #3: luxury concept stores

IADS Exclusive 06 April 2021 Christine Montard, Mary Jane Shea

Keeping markets under close watch, IADS collected innovative concepts related to key topics such as luxury experience, contemporary models, and reinvention.

Check out what luxuy stores are thinking up to capture customers' attention in the third edition of the Retail Review.

Louis Vuitton, Tokyo: Inspired by reflections of water expressed through the building’s rippling exterior, the luxury retailer’s Tokyo flagship location has been completely transformed by Jun Aoki and Peter Marino. The store offers a full range of collections with upper levels dedicated to VIP clients.

Hermès, Tokyo: As Hermès reopened one of its Paris locations, it also opened a new flagship store in Tokyo inside one of Omotesando’s most notable buildings. Upon entering, customers can peruse silk, jewellery, beauty, perfume, leather, and equestrian collections for both men and women.

Hermès, Paris: Hermès’ beautiful flagship on Rue de Sèvres in Paris has undergone a year-long renovation with its central striking feature of three huts made from ash wood, which the VIP lounge overlooks. The store has been fully reorganized to house evolving product lines, including its recently launched colour cosmetics collection.

Browns, London: The London store is the newest manifestation of Farfetch’s Store of the Future, blending digital and physical experiences by using an app that connects with interactive mirrors to give recommendations and provide product details. 

Kith, Paris: In Paris, visitors are presented with a restored Carrara marble staircase that falls under a chandelier-adorned ceiling crafted with resin-cast Nike Air Max 1s. The space presents Sadelle’s restaurant in the courtyard and a basement level used as a rotating gallery space.

Swarovski, Paris: Moving away from the accessibly-priced space, a crystal Willy Wonka factory concept appeals to a wider audience to showcase the brand’s shift into luxury. As customers sit on a sofa surrounded by walls of colourful jewellery, salespeople bring the products on trays for a personalised experience. 

Diesel Hub, Shanghai: In an effort to converge living, dining, working, and shopping, Diesel has partnered with RTG Consulting and Muse Group to unveil a new concept for the brand called “Diesel Hub” in Shanghai. The 900 sqm retail space offers a Diesel Brave Bar that proposes food, beer, and specially developed spirits.

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article  from the IADS members-only newsletter date 07 April 2021.

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