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Breuninger appoints new Chief Customer Officer

news March 2021 Fashion Network, Press release

What: Dr Felix Kreyer will be appointed on 1 May 2021, replacing Dr Sven Bernhardt, who is leaving the company.
 
Why is it important: Felix Kreyer started his career at McKinsey. He also brings many years of top management experience at Zalando and most recently at Marc O'Polo, where he headed the entire e-commerce business.
 
In addition to the Digital Business & Multichannel division, the 42-year-old will also be responsible for the rapidly growing online shop breuninger.com as well as the important topic of customer-centricity for Breuninger (CRM and Breuninger Card).
 
As of May 1, 2021, the Breuninger Management Board will consist of Holger Blecker (Chief Executive Officer and Chairman of the Management Board), Marcus Weller (Chief Financial Officer), Sandra Hartmann (Chief Merchandising Officer), Benjamin Fuest (Chief Sales Officer), Ulrich W├Âlfer (Chief Real Estate Officer), Dr Frank Postel (Chief Technology Officer) and now Dr Felix Kreyer (Chief Customer Officer).


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