Breuninger receives an important technology award
What: Breuninger received the EHI Award 2021 in the category "Best Customer Experience" at the Retail Technology Awards.
Why is it important: this award shines a light on Breuninger's digitisation strategy
With this award, the EHI Retail Institute honours an innovative digitisation project. This comprehensive omnichannel tool is implemented in the Nuremberg store which opened in September 2020.
Quality, service and comfort are optimized in a variety of ways, offering customers a modern shopping experience. Through digital touchpoints, customers receive information about Breuninger store, product availability and product information from other Bruninger locations. The concept includes digital changing rooms, a click & collect and online reservation service, as well as the ability to book appointments with beauty advisors.