El Corte Inglés actions for World Day Against Childhood Cancer
What: support to the Aladina and El Sueño de Vicky foundations in the fight against child cancer
Why is it important: as part of its Corporate Social Responsibility, on 15 February, World Day Against Childhood Cancer, El Corte Inglés launched several actions aimed at helping children affected by the disease. It is essential that big companies take actions and lead the way to support the community.
The Unit brand - present in all Hipercor shops and several El Corte Inglés stores - donated 10% of sales of children's fashion and footwear to the Fundación El Sueño de Vicky (Vicky's Dream Foundation), to finance a research project on paediatric brain tumours at the Niño Jesús Hospital in Madrid.
The company will also make its digital shop and screens available to the Aladina Foundation to publicise the “El Botón de la Sonrisa” (Smile Button) campaign, from which customers and employees can send messages of support to the children suffering from cancer. The aim is to generate a movement of solidarity and raise awareness in society about the reality of children with cancer.