Galeries Lafayette commits to sustainable fashion
What: GL's communication director urges brands to be more sustainable
Why is it important: Guillaume Houzé has brought several brands together with Paris Good Fashion city association
“Now 10% of our sales are made with products that respond to a responsible approach," says Guillaume Houzé, director of image and communication at Galeries Lafayette.
With Paris Good Fashion, an association initiated by the city of Paris, he has brought together several brands. Among them, Etam, led by Laurent Milchior: "Companies have this responsibility to take part in the ecological transition. They'll have to change sooner or later. These companies, including Petit Bateau, Yves Rocher and La Redoute, have just made 12 commitments to be fulfilled by the end of 2024.
Recycle hangers, install collection points for used shoes and textiles, use "made in France" label only when this is the case, use at least 50% organic or recycled cotton, reduce plastic... These themes were chosen from the results of the two-month citizen consultation held by make.org.