Breuninger celebrates 140th anniversary with collabs

news January 2021 Vogue (German)

What: German department store chain celebrates its 140th anniversary with special collaborations with luxury brands

Why it is important: founded in 1881, the department store remains a destination for fashion and lifestyle, and proves it once again through limited, exclusive collections with designers and brands created especially for the 140th anniversary

Under the motto "140 Jahre – die schönen Dinge des Lebens" ("140 years - the beautiful things in life"), the department store plans on celebrating its birthday all year long. It starts with the release of a six-part capsule collection, which was specially designed for Breuninger by Olivier Rousteing, Creative Director of Balmain. The entire collection will be available exclusively at Breuninger from 25 February 2021.

Breuninger has been setting high standards in fashion, beauty and lifestyle for years, and keeps innovating, especially in terms of sustainable commitments; it just joined the "Fur Free Retailer Program".

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