"Distance Guides" at Magasin du Nord

news October 2020 Internal note

"Distance Guides" at Magasin du Nord

IADS member Magasin du Nord implemented an interesting initiative to ensure customers were safe when navigating the floors, and respecting the legal distance imposed by Danish health department: “Distancing Guides”. In addition to the entrance staff dedicated to welcoming customers while reminding them about procedures (mask, gel and distance) the Distancing Guides are here to enforce customers dispersion on all floors of the stores and avoid unwanted gathering. 54 of them have been deployed so far (more to come for Christmas period) and this was noted by the Danish government: the Danish Minister for Commerce spent 30 mn instore in the Copenhaguen Kongens Nytorv flagship, and this generated a TV coverage. Magasin du Nord kindly shared with us their guidelines as we do believe this initiative could be interesting for other IADS members.

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