Manor sells 3 German-speaking side’s food departments to Coop
What: Manor will gradually exit food retail in German-speaking Switzerland, transferring supermarket sites to Coop and leasing its Morges location to Migros as it refocuses on Latin regions.
Why it is important: This move reflects a major shift in Swiss retail strategy, as Manor reallocates resources to strengthen its position in Latin regions while enabling market consolidation by Coop and Migros in German-speaking Switzerland.
Manor’s strategic withdrawal from food retail in German-speaking Switzerland, with the transfer of key supermarket sites to Coop and the leasing of its Morges location to Migros, signals a major realignment in the Swiss retail sector. This move is part of a broader transformation, supported by a CHF 200 million investment and a new digital strategy, which has enabled Manor to achieve record operational profits through a regionally targeted approach. By concentrating its food business on French- and Italian-speaking regions, Manor is optimizing its market segmentation and resource allocation, focusing on fresh, locally sourced products and in-store preparation. The company’s ongoing modernization of its physical footprint, including the closure of Jelmoli’s Zurich flagship and the planned opening of a new concept store in 2027, demonstrates a commitment to adapting its retail network to evolving consumer preferences and competitive dynamics. These changes reflect Manor’s ambition to reinforce its leadership in the Latin regions while navigating the challenges of Switzerland’s diverse retail landscape.
IADS Notes: Manor’s withdrawal from German-speaking Switzerland and renewed focus on Latin regions align with its April 2025 strategy of regional differentiation and digital innovation. The company’s transformation, detailed in November 2024 and March 2025, emphasizes food business development in French- and Italian-speaking areas, while the reconfiguration of its physical footprint is illustrated by the closure of Jelmoli’s Zurich flagship and ongoing investments in modernizing stores in Geneva and Lausanne.
