Galeries Lafayette opens Nanushka pop-up store
What: Hungarian fashion label Nanushka debuts at Galeries Lafayette Haussmann with a six-month pop-up featuring its premium womenswear collection and accessories.
Why it is important: This collaboration highlights Galeries Lafayette's strategy of using curated pop-ups to introduce distinctive international brands while offering immersive retail experiences. Nanushka, the Hungarian fashion label founded in 2006, has launched its first retail space at Galeries Lafayette Haussmann.
Located on the second floor of the main building, the pop-up showcases the brand's premium womenswear line and accessories through a six-month installation. The space features the pre-fall collection titled "Stop to smell the roses" and incorporates distinctive design elements that celebrate Hungarian craftsmanship. Central to the installation is a hand-carved wooden totem adorned with Kopjafa symbols, a tribute to Hungarian heritage. The space is further enhanced with shell lighting fixtures and cushions finished in vegan Okobor leather, crafted in Budapest using upcycled fabric from previous collections. This retail debut follows Nanushka's successful collaboration with Zara in late 2024. The brand, backed by Vanguards group and GB & Partners, currently operates three standalone stores and maintains over 140 international points of sale, with annual revenue approaching EUR 50 million in 2022.
IADS Notes: Nanushka's arrival at Galeries Lafayette Haussmann aligns with the department store's strategic transformation initiatives. In November 2024, the store reported a 15% increase in sales, driven by its revamped product offering and enhanced brand partnerships. The timing of this pop-up coincides with Galeries Lafayette's broader EUR 400 million investment plan announced in February 2025, which focuses on modernizing its flagship while curating unique brand experiences. This partnership follows the store's successful collaborations with other international designers throughout 2024-2025, demonstrating its commitment to introducing distinctive brands through immersive retail concepts.
