Breuninger achieves 6% growth in 2024
What: Breuninger achieves 6% growth with €1.6 billion GMV in 2024, demonstrating strong performance across physical and digital channels with online sales representing 60% of total revenue.
Why it is important: The results validate Breuninger's strategic investment in both digital capabilities and physical retail expansion, showing how department stores can achieve profitability through integrated channel development.
German retailer Breuninger has demonstrated remarkable growth in 2024, achieving a gross merchandise value of EUR 1.6 billion, representing a 6% increase from the previous year. The company's digital transformation has proven particularly successful, with online operations now accounting for 60% of total revenue across its ten-country European presence. This digital success complements Breuninger's physical retail network, where the company maintains profitable operations across all markets. The retailer's strategic approach encompasses both online and offline channels, supported by significant infrastructure investments including advanced logistics capabilities. Their expansion into new markets, coupled with the successful integration of digital and physical retail experiences, showcases the company's ability to adapt to changing consumer preferences whilst maintaining strong financial performance. The achievement of profitability across all markets underscores the effectiveness of their balanced growth strategy and positions them strongly in the competitive European retail landscape.
IADS Notes: Breuninger's reported 6% growth and profitability across all markets in 2024 builds upon a series of strategic initiatives throughout the past year. In October 2024, the company completed its digital transformation, achieving over 50% of sales through online channels and implementing advanced data analytics across ten countries. This digital evolution was supported by significant infrastructure investments, as evidenced by the expansion of their Sachsenheim logistics centre with one of Europe's largest AutoStore systems. The successful opening of their Hamburg flagship store in April 2025, part of the Westfield Hamburg-Überseequartier development, demonstrates how Breuninger is effectively combining digital capabilities with physical retail expansion. The current 60% online sales share, coupled with profitability across all markets, validates their balanced approach to multi-channel retail development.
