IADS Exclusive: From page to podcast - How AI is transforming retail storytelling at IADS

In an industry where information is plentiful but time is limited, retail professionals are seeking ways to make ideas more digestible, shareable, and memorable. This is why the International Association of Department Stores (IADS)  has decided to evolve from static formats to dynamic audio content, with the launch of IADS Retail Park, an AI-powered podcast series. Importantly, we have not abandoned our static formats; instead, we are embracing this new approach alongside them.

What started as an experiment to convert written exclusives into human-like audio stories has matured into a repeatable system that mimics the ebb and flow of honest conversations. This model bridges language gaps, compresses production timelines, and leverages AI not just for speed but for simulated connection. 

This Exclusive aims at sharing the key learnings made so far with our members.

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. 

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