Falabella advances its circular fashion strategy with flea market in Parque Arauco
What: Falabella launches Flea Market, a curated second-hand fashion space in Parque Arauco, partnering with local vintage experts Nostalgic and The Vintage Sisters to offer premium pre-owned fashion.
Why it is important: This initiative demonstrates how department stores can successfully integrate circular fashion into their premium offering through expert curation, while addressing growing consumer demand for sustainable and meaningful consumption.
Falabella's Flea Market represents a sophisticated approach to circular fashion retail, combining expert curation with accessible pricing. The space features carefully selected second-hand clothing, footwear, and accessories evaluated by a specialized team of over 20 professionals. Through partnerships with local vintage experts, the initiative offers two distinct shopping experiences: Nostalgic provides urban and functional pieces from brands like Levi's and Nike starting at 10,700 Chilean pesos, while The Vintage Sisters curates conscious luxury items from prestigious brands such as Dior, Gucci, and Acne Studios with discounts of 10-20% off original prices. This curated approach ensures quality while maintaining accessibility, reflecting evolving consumer preferences for meaningful and sustainable fashion choices. The initiative's success will determine its longevity, complementing Falabella's existing circular fashion programs including Taller F, the Trueque Fair, rental services, and textile recycling points.
IADS Notes: Falabella's Flea Market launch builds upon the company's comprehensive sustainability strategy. In May 2025, the retailer reported significant progress in its circular initiatives, with over 66,000 garments recovered through F Workshops and 38 tons of clothing recycled . This success follows the Feria Trueque program, which facilitated more than 31,516 item exchanges in 2024 . The company has supported these initiatives through educational programs like Verde Talks , demonstrating a holistic approach to sustainable retail transformation.
