Falabella outlines its roadmap for e-commerce in 2025
What: Falabella demonstrates marketplace momentum through Seller Day event, highlighting partner brands' 74% contribution to growth and technological advancements.
Why it is important: This development showcases how department stores can successfully transition to digital platforms, leveraging partner relationships and technological infrastructure to drive sustainable growth.
Falabella's latest Seller Day brought together more than 450 brands to review progress and outline e-commerce priorities for 2025. The event highlighted significant achievements in the company's digital transformation, with first-quarter GMV increasing by 17%, largely driven by partner brands contributing 74% of that growth. A key operational milestone was reached with 60% of orders now delivered within 48 hours, demonstrating the company's commitment to meeting evolving market demands. The gathering focused on operational efficiency, technological infrastructure enhancement, and omnichannel strategy consolidation. Beyond celebrating success, the event emphasised the importance of continuous seller support and recognised seven brands for their outstanding performance in the digital ecosystem. Industry experts, including Sebastián Cisterna discussing artificial intelligence's impact on retail and Roberto Izikson presenting digital consumption projections, provided valuable insights into future trends. The company reinforced its commitment to building a comprehensive platform where technology, logistics, and user experience align with contemporary industry standards.
IADS Notes: Falabella's marketplace success builds upon significant investments and strategic initiatives throughout the past year. In December 2024, the company announced a $650 million investment plan, with $166 million dedicated to technological capabilities. This digital transformation yielded impressive results, as seen in February 2025 when the group reported an eight-fold profit increase to €486 million. The success of their omnichannel strategy was further demonstrated in May 2025 with an 11% overall sales increase driven by 19% retail growth, while their April 2025 Fmedia retail media platform achieved 30% sales growth for participating brands.
