Falabella renews its wedding list programme
What: Falabella transforms traditional wedding gift registry into a comprehensive digital platform that enables couples to create meaningful experiences while accessing contributions instantly.
Why it is important: The platform's launch exemplifies successful retail innovation, combining technological advancement with emotional engagement to reinvent a traditional service for a new generation of digital-savvy couples.
Falabella's NoviosF 2.0 represents a significant evolution in wedding registry services, transforming a three-decade-old programme into a modern, digitally-integrated experience. The platform combines practical functionality with emotional connection, allowing couples to create personalised gift registries that include both physical products and symbolic experiences. A standout feature is the immediate access to received contributions through digital CMR card integration, enabling couples to manage their wedding expenses more effectively. The platform's private portal facilitates comprehensive celebration management, from sending personalised thank-you notes to accessing exclusive services. Through integration with other Falabella group brands, the programme offers extensive benefits including exclusive discounts across multiple categories and free parking at Mallplaza. The launch culminates with the Novios 2025 Fair, featuring over 30 specialised brands and various interactive experiences, demonstrating Falabella's commitment to blending digital innovation with meaningful personal connections.
IADS Notes: Falabella's launch of NoviosF 2.0 builds upon the company's broader digital transformation success, evidenced by their eight-fold profit increase in February 2025 . The wedding registry platform's integration of digital and physical experiences aligns with their December 2024 strategy of implementing personalised services through Taller F , while the immediate access to contributions reflects their commitment to seamless customer experiences. The program's success is supported by Falabella's substantial $650 million investment in digital capabilities announced in December 2024 , enabling the sophisticated integration of technology with emotional connections. This evolution mirrors their successful omnichannel approach demonstrated by Fmedia's 30% growth in April 2025 , showing how traditional retail services can be transformed through digital innovation while maintaining personal touch points.
