John Lewis is launching an exclusive PS Paul Smith tailoring collection

What: PS Paul Smith debuts first-ever exclusive tailoring capsule at John Lewis, featuring premium menswear priced from £125 to £400.

Why it is important: This strategic partnership capitalises on the surging demand for premium menswear, with John Lewis's tailoring sales up 20%, demonstrating the retailer's ability to secure exclusive collaborations with prestigious brands.

John Lewis has secured a significant partnership with PS Paul Smith, launching an exclusive tailoring collection that marks the brand's first such collaboration. The capsule collection features a classic tailored-fit suit available in six distinctive fabrics, complemented by seven unique shirts. The collection showcases timeless materials in traditional colourways, including Navy Birdseye, Blue Check, Grey Check, Navy Check, Grey, and Light Blue, each enhanced with a distinctive navy and turquoise lining that reflects Paul Smith's signature aesthetic. Available both online and in selected John Lewis stores, the collection offers accessible luxury with shirts starting at £125, suit trousers at £195, and jackets at £400. This launch aligns perfectly with the peak occasionwear period of April to June, responding to the department store's growing success in premium menswear, where tailoring sales have increased by more than 20% in the past year. Beth Pettet, head of Menswear at John Lewis, emphasises the collection's broad appeal, catering to both everyday suit seekers and those looking for special occasion attire. 

IADS Notes: The PS Paul Smith exclusive tailoring collection launch in April 2025 builds upon John Lewis's successful transformation of its menswear offering. The partnership comes at a strategic time, as the retailer reported a 20% increase in tailoring sales in April 2025, with the 18-24 age group emerging as their fastest-growing segment. This collaboration follows February 2025's addition of 49 new fashion brands and aligns with the retailer's £800 million investment in retail transformation announced in October 2024. The pricing strategy for the PS Paul Smith collection (£125-£400) complements John Lewis's revitalised "Never Knowingly Undersold" pledge, which has already driven a 55% increase in daily website visits since its relaunch with AI technology.