Palacio de Hierro Group changes leadership
What: El Palacio de Hierro announces leadership transition as Juan Carlos Escribano steps down after ten successful years, with LVMH veteran Eléonore de Boysson becoming the company's first female CEO.
Why it is important: This leadership change marks a significant milestone in Mexican retail, combining continuity of successful strategy with fresh perspective from an experienced luxury retail executive.
El Palacio de Hierro has announced a significant leadership transition, with CEO Juan Carlos Escribano stepping down on June 25 after a decade of successful leadership. Under his tenure, the company has evolved into a leading luxury omnichannel retailer in Mexico, building a team of over 10,000 employees and establishing an unparalleled offering of global luxury brands. Eléonore de Boysson will make history as the company's first female CEO, bringing extensive experience from senior management positions at major global companies including LVMH, Disney, and Boston Consulting Group. Escribano expressed gratitude to Grupo BAL's leadership, particularly Don Alberto Baillères and Don Alejandro, while highlighting the company's achievements in enriching customer experiences through luxury retail. He expressed confidence in de Boysson's ability to lead the company into its next phase of development, supported by the existing team's proven track record of commercial growth and brand prestige.
IADS Notes: The leadership transition at El Palacio de Hierro comes amid significant business momentum. According to Modaes' April 2025 coverage , the company achieved 12% revenue growth and 30% operating profit increase in Q1 2025, reaching $650 million in sales, with digital sales growing 27%. Modaes' February 2025 analysis highlighted how the company's transformation under Juan Carlos Escribano delivered 11% revenue growth to $3.2 billion in 2024, with online sales increasing 28%. Press Release's January 2025 report detailed the company's technological advancement through partnerships like Enactor, implementing next-generation POS solutions across 450 points of sale. Modaes' September 2024 coverage showed the company's physical expansion strategy, exemplified by the 35,000-square-meter León flagship store featuring over 200 luxury brands. Eléonore de Boysson's appointment as CEO, bringing experience from LVMH, Disney, and Boston Consulting Group, positions the company to build on this strong foundation while advancing its digital and experiential retail strategy.
