IADS Exclusive: How Metro is becoming a household name in Indonesia, after Singapore

Indonesia, the largest economy in Southeast Asia and the fourth most populous country globally, with 289 million inhabitants, consistently maintains robust GDP growth, often hovering around 5% annually in recent years. Economic indicators such as stable inflation, manageable public debt ratios, and growing foreign direct investment reflect a healthy macroeconomic environment. The country’s strength lies in its abundant natural resources, diverse manufacturing base, and rapidly expanding service and digital sectors, supported by a large, youthful population driving domestic consumption.

And yet, the retail market remains relatively unknown to foreigners. Retail contributed 10.7% of the national GDP and is expected to reach a total sales value of USD 242bn by 2024. E-commerce, which represented 11.5% of total retail sales in 2022, is expected to reach 21.8% by 2027, following the COVID-19 pandemic-induced acceleration. Thanks to an increasing omnichannel approach, retail is expected to grow at a 4.7% CAGR through 2030, opening many opportunities for national and international players. This IADS Exclusive is the first about Indonesia. It aims to provide a preliminary understanding of one of the leading national players, Metro Indonesia, following a one-day IADS market visit in June 2024.

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. 

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