WWD quotes IADS on department store tactics for music tourism in Paris
WWD featured IADS Managing Director Selvane Mohandas du Ménil on retail strategies for Celine Dion's 16-concert Paris residency this autumn. Du Ménil drew on IADS member precedents from K-pop tours in Asia — including activations by Lotte Department Store, Hyundai, and Sogo Hong Kong — and pointed to a potential "post-event glow" following the concerts.
Read the full WWD article below:
Paris Retailers Advised to Capitalize on 'Celine Dion Effect'
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