An IADS press release covered by Fashion Network found that the contemporary and premium segment now accounts for 31% of women's ready-to-wear sales among IADS members, ahead of high-street brands at 22% and advanced contemporary at 21%. Online sales are also climbing, now nearly 22% of the network's women's business, up from 20% in 2024. The release pointed to Dubai's Tryano as seeing its strongest sell-through in the EUR 400-800 range, driving labels such as Sandro, Maje, Max Mara, Self-Portrait, Jacquemus and Ami Paris.

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