Fashion Network reported on IADS research into the evolution of the beauty category in department stores across eight regional editions. According to IADS data, beauty holds a stable 16% of member turnover in 2024-2025, while the luxury segment has surged to 52% of beauty sales — up from 39% the prior year — at the expense of prestige and premium. Fragrance now accounts for 56% of beauty sales, driven by niche perfumery, with Tryano, El Palacio de Hierro, Galeries Lafayette and Manor expanding their portfolios. The article also highlights the rise of longevity-led skincare, Asian beauty formats, and the growing role of in-store services such as barbershops.

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