Business of Fashion features IADS on Shein’s BHV launch and its impact on department stores

Press
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November 24, 2025
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BoF

Business of Fashion explores how Shein’s launch at Paris’s BHV amplifies the challenges facing traditional department stores as ultra-fast fashion transforms shopping habits. IADS’ comments on the uncertainty over whether such collaborations reignite interest or accelerate physical retail’s decline.

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Business of Fashion features IADS on Shein’s BHV launch and its impact on department stores