Galeries Lafayette partners with Pangaia for a carbon-neutral pop-up

news November 2021 WWD

What: The pop-up at Galeries Lafayette Haussmann will run until 31 December. In addition to the retail space allocated to the brand, the latter is presented at both store entrances. What’s more, all the windows along the Boulevard Haussmann have been turned over to the brand, the first time the retailer is giving this much high-visibility space to a brand.

Why it is important:  After a pop-up at Selfridges earlier this year, this is the second foray into physical retail for the direct-to-consumer loungewear label, as part of its new “Pangaia Pact, an initiative designed to highlight how we work with partners across three key pillars — carbon neutrality, circularity and purpose”.

In keeping with its mission of being an “Earth-positive business,” the company is offsetting the pop-up’s entire carbon footprint, with an additional 10% thrown in for good measure, having accounted for factors such as employee commuting, material use and transport, on-site electricity and heating.

In addition, both brand and retailer will be donating 1% each of net sales from the pop-up to the Bee the Change fund, an initiative started by Pangaia in 2020 to support grassroots NGOs working to preserve and protect species such as bees from extinction and supported by transparency-focused donations platform Milkywire.



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