What: The Mall Group’s influencer-driven campaigns and digital strategies earned it national recognition at the Thailand Influencer Awards 2025.

Why it is important:  This development confirms that high-quality content and precision targeting are now essential for retail success, as seen in recent industry trends.

The Mall Group’s recent accolade at the Thailand Influencer Awards 2025 highlights its leadership in leveraging influencer marketing and digital innovation to engage consumers. By collaborating with key opinion leaders and creators, the company has successfully bridged online and offline retail experiences, creating a seamless journey for shoppers. Their campaigns, such as The Styler and Make a List Eat with Alek, have generated significant engagement, with millions of views and thousands of new followers, positioning The Mall Group as a digital leader in Thai retail. The company’s strategic use of AI, Big Data, AR/VR, and contactless shopping technologies further enhances personalization and operational efficiency, reflecting a commitment to meeting evolving customer expectations. This recognition not only affirms The Mall Group’s marketing strategy but also sets a benchmark for the industry, demonstrating the power of targeted content and omnichannel integration in driving brand loyalty and sustainable growth. 

IADS Notes: The Mall Group’s award-winning strategy is strongly supported by recent industry insights, as April 2025 research from BCG demonstrates the measurable ROI and deeper consumer connections achieved through data-driven influencer campaigns. This is further reinforced by March 2025 findings from Inside Retail, which highlight how AI and analytics are enabling hyper-personalised experiences and greater operational efficiency. The evolution of physical stores into omnichannel fulfillment hubs, as described in January 2025 by Journal du Net, mirrors The Mall Group’s seamless integration of online and offline experiences. Additionally, June 2025 analysis from BCG confirms that high-quality digital video content significantly increases purchase likelihood and brand trust, while February 2025 coverage in Forbes illustrates how content-driven commerce and influencer campaigns are driving engagement and sales across the retail sector.

The Mall Group wins the “Best Retail Influencer Campaign” award