Falabella focuses on digital transformation
What: several digital transformation initiatives to improve the experience of its employees and customers.
Why is it important: enhancing the business while attracting and retaining customers and employees is tricky, here are some strategies Falabella is applying in its company:
- Digitising the customer experience: consolidating falabella.com as a single platform, introducing new product delivery methods and enhanced functionalities in its Fazil app and Fpay digital wallet;
- Innovation tournaments: holding hackathons or Talks by Falabella for its employees;
- Technological development centres: enabling the development of digital financial services, eCommerce, marketplace, logistics and data analysis(Digital Factory in Chile and Argentina and Technology Development Centre in India);
- Digital Training Programmes: Academia Falabella trained more than 2,000 employees in eCommerce and digital trends.