What: Magasin du Nord combines festive in-store experiences, celebrity performances, and a donation campaign to reinforce its role in Danish Christmas traditions and social responsibility.

Why it is important: Magasin’s approach highlights the effectiveness of combining live experiences, influencer collaborations, and CSR to attract multi-generational shoppers and strengthen market position.

Magasin du Nord’s Christmas season launch at Kongens Nytorv brings together tradition, community, and social responsibility in a way that resonates across generations. The event, featuring a live performance by Malte Ebert and the participation of former employees in historical roles, transforms the department store into a festive destination that goes beyond shopping. By donating one krone per transaction to the Red Cross and collaborating with influencers like Frederikke Toftsø, Magasin not only supports charitable causes but also deepens its connection with younger audiences. The initiative is expected to raise over a quarter of a million kroner in 2025, reflecting both strong customer engagement and a commitment to social impact. Magasin’s blend of experiential retail, heritage, and philanthropy underscores its enduring relevance in Danish culture, ensuring that the store remains a central part of the country’s Christmas celebrations. This approach demonstrates how department stores can successfully merge tradition with innovation to foster loyalty and community spirit.

IADS Notes: Magasin’s Christmas campaign mirrors the broader resurgence of experiential retail and community engagement seen in the 2025 holiday season (“How retailers can de-risk the 2025 holiday shopping season,” BCG, September 2025). Its CSR partnership with the Red Cross aligns with strategies adopted by leading department stores (“Galeries Lafayette launches a new CSR strategy,” Fashion Network, April 2025). The use of live performances and influencer collaborations reflects trends identified in “Galeries Lafayette partners with famous French journalist and influencer” (Fashion Network, August 2025) and “Why community might be the missing piece to revive department stores” (Forbes, April 2025), while Magasin’s ability to unite generations is supported by its strong holiday performance (“Every fourth household buys a Christmas gift in Magasin du Nord,” Via Ritzau, December 2024).

Magasin du Nord kicks off Christmas and collects for the Red Cross