Cross Functional meeting #3

IADS Meetings 04 June 2021 Cross Functional meeting #3


The store as a brand: how to make it attractive to both customers and brands

The question for department stores is how to strengthen their retail brand while simultaneously selling brands and acting as a brand. Building a retail brand involves values and commitments, a strong retail proposition, and more than ever, making choices to engage with a community of customers. 

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