IADS Merchandising Meeting #1
Usually considered as a margin enhancer, a great tool to recruit customers, a way to develop loyalty thanks to attractive price points, or an asset to emphasize the store brand message, Private Labels can meet tremendous success or struggle to reach profitability.
With Covid, they have recently grown even bigger due to newly price-conscious consumers. But to stay relevant these days, Private Labels not only have to offer an excellent product implying a great deal of research and creativity, but also be sustainable, differentiate from competitors, and even outdo national brands. Considering all these challenges, the meeting will be designed to allow participants to share strategies, experiences, issues and best practices.