Fashion Network Italy analyses IADS study on department store shift to customer continuity
Fashion Network Italy analysed IADS’s latest research, introducing "customer continuity" as the next evolution beyond traditional omnichannel retail. The study highlights how department stores are moving from channel-based logic to unified customer journeys, measuring success through customer lifetime value rather than single-channel revenue. The article details member case studies from Breuninger's local orchestration, Boyner's 90-minute delivery, and Chalhoub Group's AI assistant "Layla.”
Read the full Fashion Network article below:
L’IADS promuove la "continuità cliente" in uno studio su omnicanalità e grandi magazzini
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