Fashion Network covered the IADS's March 9 Press Release on omnichannel retail across four regional editions: UK, French, Turkish and Portuguese. The IADS study argues that 'omnichannel' has become an outdated concept, proposing 'customer continuity' as a new operating model that prioritises end-to-end customer journeys, unified customer identity, and lifetime value over channel-specific metrics. Member initiatives from Breuninger, Boyner, The Mall Group, Falabella, Chalhoub Group, and John Lewis illustrate four transformation levers: trade-area orchestration, app-first continuity, precision fulfilment, and AI-driven clienteling. Implementation at scale is planned across IADS members over the next 18 months.

Read the full Fashion Network articles:

English edition

French edition

Portugese edition

Turkish editon

Click here to read the IADS’ Omnichannel Press Release