What: Galeries Lafayette Paris Haussmann hosts the debut of Louis Vuitton’s new beauty line in a bespoke luxury space.

Why it is important: This launch demonstrates how luxury brands are leveraging department stores and experiential retail to expand into new categories.

Louis Vuitton has introduced its first make-up collection, La Beauté Louis Vuitton, at Galeries Lafayette Paris Haussmann, marking a significant expansion into the beauty sector for the iconic luxury brand. The new 40 square-metre beauty corner, situated under the department store’s renowned dome, is designed to offer a highly personalised and immersive retail experience. Customers can explore a curated selection of products, including 55 lipstick shades, 10 lip balms, and eight eye palettes, all featuring an exclusive olfactory signature. The space’s design, which incorporates wood, woven leather, and champagne-coloured metal, reflects the brand’s commitment to elegance and durability, with refillable cases crafted by Konstantin Grcic. Artistic direction by Pat McGrath ensures the collection embodies both creativity and performance, positioning beauty as an everyday form of self-expression. This launch not only reinforces Louis Vuitton’s reputation for innovation but also highlights the strategic importance of department stores as platforms for luxury brand expansion and experiential retail.

IADS Notes: Louis Vuitton’s move into beauty at Galeries Lafayette Paris Haussmann mirrors its March 2025 makeup launch under Pat McGrath (BeautyInc), aligning with industry shifts where experiential beauty retail drove local engagement (Fashion Network). Galeries Lafayette’s new LV beauty corner further underscores the impact of luxury and experiential strategies(Fashion Network), while broader department store transformations highlight the sector’s focus on immersive, sensorial experiences to attract and retain customers (Glossy, BeautyInc).

Louis Vuitton unveils beauty corner at Galeries Lafayette Haussmann