What: John Lewis launches in-store hospitality offerings timed for the peak holiday season.

Why it is important: This move reflects the growing trend of department stores using hospitality to boost customer engagement and differentiate from online competitors, as seen in recent Notion reports.

John Lewis has introduced new hospitality destinations within its stores, strategically timed to coincide with the Christmas shopping season. This initiative is designed to enhance the in-store experience, encouraging customers to linger longer and enjoy curated food and beverage options while shopping for the holidays. By integrating hospitality services, John Lewis aims to create a more engaging and memorable environment, setting itself apart from online competitors and reinforcing its position as a destination for festive shopping. The move aligns with broader industry trends, where department stores are increasingly investing in experiential retail to drive footfall and customer loyalty. John Lewis’s approach demonstrates a keen understanding of evolving consumer preferences, leveraging the holiday period to maximise the impact of these new offerings. This strategy not only supports immediate sales but also strengthens the retailer’s brand as a leader in customer experience and innovation within the sector.

IADS Notes: John Lewis’s launch of new hospitality destinations in time for Christmas reflects a wider transformation in the department store sector, where experiential retail and hospitality integration are becoming central to competitive strategy. In April 2025, The Retail Bulletin highlighted how department stores are investing in curated food and beverage offerings and immersive experiences to maintain relevance and drive customer engagement. This trend is mirrored internationally, as seen in October 2025 in Korea JoongAng Daily, where Korean department stores expanded cultural and hospitality spaces to increase dwell time and foster loyalty. The March 2025 BoF report on Printemps NYC’s hospitality-focused concept further demonstrates the shift toward prioritising customer experience and time spent in-store over immediate sales. Despite industry challenges, John Lewis stands out as a legacy retailer that continues to thrive by offering engaging environments and superior service, as noted by Retail Week in August 2025. The retailer’s ongoing transformation, including significant investment in store renovations and digital infrastructure reported by Retail Week in September 2025, underscores the importance of adapting to evolving consumer preferences and leveraging hospitality to enhance the festive shopping experience.

John Lewis opens new hospitality destinations in time for Christmas