What: Manor’s Geneva flagship store unveils a fully renovated 10,000 m² fashion space, introducing over 40 new international brands and a contemporary shopping experience.

Why it is important: This development shows Manor’s strategic investment in flagship locations and matches recent trends of experiential retail and regional adaptation in Switzerland.

Manor has opened a new chapter in Swiss retail with the complete renovation of its Geneva flagship store, transforming 10,000 square meters into one of the country’s most modern fashion spaces. The store now features over 40 new international brands alongside its established labels, offering a wider and more contemporary selection for both women and men. The redesigned environment emphasises open, themed spaces and visual accents that create a welcoming atmosphere, encouraging customers to explore, mix, and match styles. This transformation is part of Manor’s broader modernisation campaign, which includes significant investments in store upgrades, digital integration, and customer experience improvements across Switzerland. The Geneva project follows similar updates in Basel, Lausanne, Lugano, and Vevey, with more locations planned. Manor’s approach combines fashion, lifestyle, and service, aiming to set a new standard for department stores in the region. The company’s focus on local trends and needs ensures that each store remains relevant and appealing to its community. 

IADS Notes: Manor’s Geneva renovation is part of a CHF 200 million investment plan announced in March 2025 (Zone Bourse), marking a shift toward flagship store upgrades and growth. CEO Roland Armbruster highlighted this strategy in April 2025 (PME), emphasising fashion expansion and digital integration. The Monthey reopening in December 2025 (Press Release) and the strategic exit from certain regions in August 2025 (VermögensZentrum) show Manor’s focus on regional adaptation. The appointment of a Chief Digital Transformation Officer in March 2025 (ICT Journal) further supports the company’s move toward innovative, customer-focused retail.

A new fashion chapter in French-speaking Switzerland: Manor Geneva modernises fashion spaces for an inspiring shopping experience - English

A new fashion chapter in French-speaking Switzerland: Manor Geneva modernises fashion spaces for an inspiring shopping experience - French